{"id":25653,"date":"2019-07-26T00:00:00","date_gmt":"2019-07-26T00:00:00","guid":{"rendered":"https:\/\/www.volkswagen.es\/2019\/07\/26\/volkswagen-brand-boosts-sales-revenue-and-profit\/"},"modified":"2019-07-26T00:00:00","modified_gmt":"2019-07-26T00:00:00","slug":"volkswagen-brand-boosts-sales-revenue-and-profit","status":"publish","type":"post","link":"https:\/\/www.volkswagen.es\/comunicacion\/volkswagen-brand-boosts-sales-revenue-and-profit\/","title":{"rendered":"VOLKSWAGEN BRAND BOOSTS SALES REVENUE AND PROFIT"},"content":{"rendered":"<div >    In the first half of the year, the brand was able to gain market shares. Nevertheless, deliveries fell by 3.9 percent to 2,998,200 vehicles as a result of the overall weak market conditions. The Volkswagen brand is continuing its product offensive this year, especially adding SUV models such as the new T-Cross to its portfolio. Demand for these model variants continues to be strong in many regions across the segments concerned.  <\/div>\n<div>\n<div id=\"item-ae46f33a-8fc0-4d5b-ab2d-85f829dbaf8a\">\n<p >The consistent efforts made to improve costs, productivity and efficiency continue to have a positive effect. The continuing implementation of measures under the pact for the future is playing a key role in improving the earnings situation. In the first six months, the fixed costs of the brand were slightly improved compared with the previous year.<\/p>\n<p ><strong>Revenue and return target confirmed<\/strong><\/p>\n<p >In the current financial year, the Volkswagen brand expects that the operating return on sales will be within the target corridor of four to five percent. The brand does not expect the second stage of the changeover to the WLTP test cycle to have a significant financial impact in the current financial year. As regards sales revenue, the Volkswagen brand continues to expect an increase of up to five percent.<\/p>\n<\/p><\/div>\n<div><\/div>\n<div id=\"item-975e8b15-9702-4bad-a7a2-041b46d674c4\">\n<div id=\"item-1111c303-cee2-49f8-b543-75972c4a727c\">\n<p >The half-yearly figures of the Volkswagen brand at a glance:<\/p>\n<table >\n<tbody>\n<tr>\n<td><\/td>\n<td>\n<p><strong>First half 2019<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>First half 2018<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Change, %<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Deliveries (incl. China)<\/strong><\/p>\n<\/td>\n<td>\n<p>2,998,200<\/p>\n<\/td>\n<td>\n<p>3,118,700<\/p>\n<\/td>\n<td>\n<p>-3.9%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Sales<\/strong><\/p>\n<\/td>\n<td>\n<p>1,885,600<\/p>\n<\/td>\n<td>\n<p>1,930,600<\/p>\n<\/td>\n<td>\n<p>-2.3%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Sales revenue (\u20acmillion)<\/strong><\/p>\n<\/td>\n<td>\n<p>44,146<\/p>\n<\/td>\n<td>\n<p>42,704<\/p>\n<\/td>\n<td>\n<p>+3.4%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Operating profit (\u20acmillion)*<\/strong><\/p>\n<\/td>\n<td>\n<p>2,286<\/p>\n<\/td>\n<td>\n<p>2,130<\/p>\n<\/td>\n<td>\n<p>+7.4%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Operating return on sales*<\/strong><\/p>\n<\/td>\n<td>\n<p>5.2%<\/p>\n<\/td>\n<td>\n<p>5.0%<\/p>\n<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p >*Before special items<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"Sales revenue rises by 3.4 percent to \u20ac44.1 billion in first half of 2019 Operating profit before special items up by 7.4 percent to \u20ac2.3 billion&lt;br&lt; Operating return on sales after first six months at","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[279],"tags":[],"class_list":["post-25653","post","type-post","status-publish","format-standard","hentry","category-corporativo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.volkswagen.es\/comunicacion\/wp-json\/wp\/v2\/posts\/25653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.volkswagen.es\/comunicacion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.volkswagen.es\/comunicacion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.volkswagen.es\/comunicacion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.volkswagen.es\/comunicacion\/wp-json\/wp\/v2\/comments?post=25653"}],"version-history":[{"count":0,"href":"https:\/\/www.volkswagen.es\/comunicacion\/wp-json\/wp\/v2\/posts\/25653\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.volkswagen.es\/comunicacion\/wp-json\/wp\/v2\/media?parent=25653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.volkswagen.es\/comunicacion\/wp-json\/wp\/v2\/categories?post=25653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.volkswagen.es\/comunicacion\/wp-json\/wp\/v2\/tags?post=25653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}